GINNY KWAK
SORRY! COFFEE CAMPAIGN
Because Climate Change is Real.
Coffee has been the hottest growing trend in New York City, serving as a system of aesthetic porn for Gen Z and millenials. From pinterest boards to coffee influencers, coffee serves as a multidimensional gateway to social media stardom.
Diving into coffee production, I've discovered that it was the leading cause of deforestation to make room for bean cultivation, adding up carbon footprint per cup. I've subverted coffee design, creating a jarring campaign to think beyond coffee as merely for the 'gram, and how it serves our environment. What if one day, our Earth's resources were depleted, and we had to resort to brewing dirt in the morning? This was a lighthearted exercise meant to be purely humorous and theoretical.
PROJECT TYPE: Branding, Package Design, Advertising
Available for projects 2025
Made with love by Ginny Kwak